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Kursusbeskrivelse
Course Overview
Understand how the pharma industry works today and develop the key management skills you need to boost your career
HIGHLIGHTS:
- Develop your key pharma management skills in strategy, customer value, change management, marketing & finance
- Use case studies, role plays & group exercises to practice what you learn in this best-selling programme
KEY COMPETENCES:
- Strategic leadership
- Marketing excellence
- Business finance skills
- Building value propositions
- Change management
- Market access & economics
Course objectives
- Translate changes in the healthcare environment into competitive strategies for sustainable growth in your department, division or company
- Understand the key pharma business areas and their role in your company's value chain
- Get a full understanding of crucial financial and strategic issues in pharma
- Support & implement strategic goals from top management and boost your own career
- Align & focus your team or group on your company's customer value propositions
- Explore new business models in Pharma and what they mean for you
- Apply design thinking to customer-centric strategies
- Explore competitive analysis, vision, resource allocation & priorities in your strategy
- Learn how market access & medical affairs are part of your customer value proposition
- Share your knowledge and challenges with your peers and MCE's highly experienced faculty
program
The MCE ''5-Day Mini MBA for the Pharma and Biotech Industry (Post-Pandemic Edition)'' is a 5-days hands-on training programme, highly interactive with excercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies
Programme Modules:
1 – The Big Picture
- The healthcare market landscape (pharma, medical devices and diagnostics)
- Environment & mega trends
- The life sciences value chain
- Key strategies & new business models
2 – Strategy Development & Strategic Leadership in Pharma
- Essentials of strategy: competitive analysis, vision and objective setting, resource allocation and priorizatio
- Agility in a VUCA World
- Change management
- Leadership in time of crisis
3 – Building the Value Proposition
- Stakeholders mapping and value mapping
- From R&D to market authorization to supply chain: creating value (strategic product development and innovative distribution models)
- Market access & health economics: measuring value
- Medical affairs: integrating value (Therapeutic Expertise, RWE, Upgrading Clinical decision-making)
- Marketing: communicating value (competitive positioning and messaging, customer engagement, marketing mix: from 4 p’s to 4c’s)
4 -Marketing Excellence in Pharma
- Applying design thinking to customer-centric strategie
- Objectives and brand vision, product positioning
- Marketing plans driven by key issues
- Marketing mix: from operational strategies to multichannel tactics
- Execution discipline & alignments of customer-facing functions
- Key metrics to track successful execution and monitor outcomes, launch excellence
5 – Finance
- The roles of accounting & finance: external (reporting/fiscal) and internal (business) managemen
- Key accounting principles & concepts
- Reading financial statements
- Financial analysis & valuation (NPV, IRR)
- The business plan: resource allocation and forecasting
Målgruppe
LEVEL:Managers, New Managers
You are an engineer, scientist, or specialist and you have a new management role in the pharma industry. This programme gives you the key skills you need to become a great manager and boost your career.
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Deres mission
MCE, eller Management Centre Europe, er en træningsorganisation baseret i Bruxelles, Belgien. Med over 95 års erfaring tilbyder organisationen mere end 130 træningsprogrammer i over 40 store byer verden over og online. MCE's mission er at hjælpe ledere og chefer...