Startdato
Kursusbeskrivelse
Course Overview
Get equipped with the practical, operational and managerial skills you need to become a great manager & boost your career
Course objectives
- Understand how a company really works with a multi-functional overview of business and key leadership competences you need in your role
- Develop strategic thinking, planning, and execution skills at a divisional or functional level, using the right tools and frameworks
- Influence, enable, and deliver wider organizational strategies
- Make better business decisions and improve your contribution to the business
- Be able to analyse the business environment and translate changes into competitive strategies for sustainable growth
- Support strategic goals from top management and be able to translate them for your area an implement them more efficiently
- Share your knowledge and challenges with your peers and MCE's highly experienced faculty
program
1 – Leadership
- Competency framework and organizational success
- Leadership characteristics
- Emotional Intelligence and personal insights discovery
- Leadership & Management
- Business simulation: building business awareness
2 – Strategy & Marketing
- Strategy roadmap & competitive strategy
- Blue Ocean Thinking
- Innovation
- Customer centricity
- Marketing & sales – essential principles
- Business simulation: strategic thinking & framing
3 – Marketing, Supply Chain & Business Models
- Market segmentation, targeting and positioning
- Marketing mix and branding
- Supply chain
- Business models
- Financial statements – profit & loss statement (P&L)
- Business simulation: finance & strategy implementation
4 – Financial Statements & Analysis Investment Appraisal
- Financial statements – balance sheet
- Financial statements – cash flow
- Financial ratios
- Investment appraisal principles
- Investment appraisal – practice
- Business simulation: finance (continued) & competitive position
5 – Strategy Execution & Consolidation
- Finalization of the business simulation
- Strategy execution
- Phoenix case study
- Leading change (change management)
- Wrap up (including simulation winners)
- Action plan and closing
Målgruppe
LEVEL: Managers, New Managers
You are an engineer, specialist, scientist or technical professional and you have a new management role. This programme gives you the key skills you need to become a great manager and boost your career.
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Deres mission
MCE, eller Management Centre Europe, er en træningsorganisation baseret i Bruxelles, Belgien. Med over 95 års erfaring tilbyder organisationen mere end 130 træningsprogrammer i over 40 store byer verden over og online. MCE's mission er at hjælpe ledere og chefer...